You can feel AI changing everything. Knowing what to do about it is the hard part.
We have figured out how to leverage AI in our 100-plus-person company. We share what works through content, events, and select advisory projects. We’re not an agency — we’re just like you, but a few steps ahead.
Feedback from owners like you
"A lot of people claim to know AI. Jon actually makes you understand it. He took something I assumed was deeply technical and made it so clear and concrete that I walked away knowing exactly what to do next instead of just being impressed."
Parker Harris · Junto Global
"Jon has built one of the most sophisticated AI systems I’ve ever seen inside his own company — and he has a knack for translating that into practical, usable guidance for other companies. This is the most transformational technology in human history, and every business, from consultancies to plumbers, needs to understand how to use it. Jon is the perfect person to help them do that."
John Ghiorso · Vanta Five
AI is exciting, exhausting, and essential — all at once.
You’re not alone, but there is a path forward.
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The pace is exhausting
Every week there's a new model, a new tool, another AI expert claiming they've cracked it. It's hard to tell what's signal and what's noise.
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The hype is overwhelming
Most of what you hear comes from people selling AI, not running a business on it. Big transformation decks, little operator reality.
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Wait and see isn't an option
Doing nothing or moving slowly feels easiest — but the people who figure AI out will pull ahead and leave the rest behind.
We felt all of this earlier than most — we run a customer-service company and saw AI coming for our industry. So we leaned in, figured it out for real, and came out the other side. That’s the vantage point we share from.
Proven operators, a few steps ahead in AI.
For 20 years we’ve run remote service teams. Since 2015, HelpFlow has been a customer-service company for e-commerce — now 100-plus people, with AI running across the business every day.
We felt the AI shift early, leaned in hard, and came out the other side. What we share comes from proven operator experience — not consultant theory, and not an agency pitch.
- 20 years
- running remote service teams
- Since 2015
- customer service agency
- AI for teams
- company-wide AI adoption
- Real experience
- we solved AI for ourselves
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"Jon has figured out one of the most critical pieces of AI adoption: getting it to actually integrate across every workflow in an organization. From my perspective, that’s no easy task — I’ve tried, with some parts working well and others not. I believe it’s a necessary catalyst for growth for any organization serious about propelling itself forward over the next few years. Jon’s training, sessions, and advisory help you work through it. I highly recommend working with Jon."
Todd Piechowski · Vektor10
We share our AI results.
We’re not selling agency services — we share real-world experience.
Writing
We publish what's actually working inside a business that runs on AI — the reframes, the operator playbooks, the mistakes worth skipping. No theory, no hype.
Read the Insights →Advisory
When there's a real fit, we work directly with a small number of owners on their AI strategy — thinking it through together, grounded in what we've actually done.
Start with the AI Strategy Brainstorm →Start with the free AI Strategy Brainstorm — an open weekly forum, not a sales pitch. Bring your challenges and ideas, and we’ll work through them together. No strings attached.
Join the AI Strategy BrainstormThe AI Strategy Brainstorm
A free, open group forum — not a pitch or a webinar. An impactful discussion: bring your challenges and ideas, and we’ll work through them together. Some weeks it’s a group of owners trading notes; some weeks it’s one person getting a focused advisory hour.
- When
- Thursdays, 12:00 PM PT
- Length
- 1 hour, live on Zoom
- Cost
- Free
One session a week. Miss it — catch the next one.
What we’re writing about.
How AI Runs Our Meetings: Before, During, and After
Everyone's adding an AI notetaker, the least valuable part of a meeting. Here's how we run our daily team huddle, from prep to follow-up, on the same AI that runs our whole company.
Read →Transformation is NOT What You Need
95% of AI transformations fail. But that's due to the transformation effort, not AI. You don't need transformation. You need to layer AI onto the tools you already have.
Read →
Common Questions
What exactly do you sell?
We help business owners think clearly about how to apply AI. It starts for free with the AI Strategy Brainstorm. If there's a mutual fit for deeper advisory support, we provide that based on potential impact, our interest, and our availability.
Is the Brainstorm a sales pitch?
No — it's an open discussion. You bring your challenges or ideas with AI, and we work through them together. No slides, no pitch. It's a recurring time we set aside to explore AI with others. If you want deeper advisory, we'll see if there's a mutual fit — but the session is valuable either way.
Who is this for?
Owners and operators of established businesses who are leaning into AI and want a clear next move. If you're still deciding whether AI is worth your time, we're probably not the right fit yet.
What makes you different from an AI agency or consultant?
We've implemented AI successfully in our own business — through real challenges, market shifts, and a relentless passion for learning in a disruptive time. Our 100-plus-person customer-service company operates on AI every day, and we share what comes from doing the real work. We don't provide agency services or have set packages to pitch, and we're very selective about the advisory projects we take on.
Do I need a technical team to get value from AI?
No. The hard part is rarely the technology; it's knowing where AI actually fits in how your business runs. That's exactly what we talk through.
Bring your AI questions to the next Brainstorm.
It’s free, it’s live, and it’s the easiest way to get clarity on the challenges or ideas you’re working on in AI. Thursdays at noon Pacific. Online.
Join the AI Strategy BrainstormPrefer to reach out directly? Contact us →